‍About Me

Hi, I’m Zita. I am a freelance photographer with over ten years of experience capturing stories through my lens. I am originally from Hong Kong, but I have spent the last decade living and building my career in London. This coming September, I am moving back to Hong Kong permanently, and I’m excited to bring my international experience back home.

My photography journey actually started all the way back during my GCSEs. That early passion led me to university, where I graduated with a degree in Photography from Buckinghamshire New University. Even though I took a short break along the way to reset, my love for the craft brought me right back to it. Over the last 10 years in London, I have focused on refining my style and working on a wide mix of professional assignments.

I specialise in people, portrait, and environmental photography. My style blends clean, professional technical skills with an eye for natural, authentic moments. Over the years, I have worked closely with clients, brands, and creative teams. I love the collaborative process—taking a client's concept and turning it into polished, high-quality images that perfectly match their brand's identity and goals.

When I am not shooting for work, I am almost always shooting for myself. I use my personal photography to explore the city, experiment with light, and document the quiet, everyday moments that people usually walk right past. You can see a collection of these personal projects over in my gallery pages.

On location, I keep things simple, efficient, and professional. I am highly adaptable, easy to work with, and ready for fast-paced environments. I am currently available for freelance projects, corporate commissions, and in-house opportunities in Hong Kong starting this Autumn.